Axel Lehmann and Daniel Hoffmann founded the company,
transparent, in 2004. Since then, they have become one of the biggest players in the German online-insurance market. Their well developed core business has made it possible to invest in the development of
dodo.com. From the very start of transparent in 2004, they implemented Web 2.0 components in the form of User-Generated-Content (a rating system for independent financial advisors), which became a central key for success and positive development. Today, about 30 people are working for transparent.
dodo.com will be their first step out of the financial business sector as well as beyond German boarders.